For years I had read tens of blog posts of travel hackers paying a tiny amount of money for flying business and first class flights. It does sound mythical, right? It even seems like a cheap way to get clicks to generate ad revenue. I thought so too, until I made an effort to actually try it.
Just a few days ago I wrote about this strange money rule for the wealthy. A few months ago, I also wrote about why credit cards are great for internet marketing. But if you use both these concepts together, you can create even more value. Read on to find out how.
If you have read this blog before you may know that I spend a great amount of money on Facebook ads for my e-commerce stores. For every $1 I spend, I get 1 loyalty point on my credit card which is worth 1 cent. Not a lot, right? I’d need to spend $100,000 in order to get 100,000 points that could be worth $1000. But that’s what the points are worth if I use them to make purchase directly from my credit card.
The points can be worth a lot more if I move them around as airline miles and so I made an attempt to do so.
I bought an economy class ticket for $772 while the business class was for over $1800.
I then moved 20,000 points from my credit card to Turkish Airlines Miles & Smiles program. I earned these points by spending over $20,000 on Facebook ads. At the rate of 1 cent per point, these points had a face value of $200. But since I used these 20,000 points to upgrade my economy ticket to business class, I received $1028 in value from these points.
Since I’ve never paid for the business class I’m not sure if I’d feel good about flying one. I’ll probably be confused between the value received in comfort vs the cost incurred. With miles however, it’s a no brainer.