Facebook’s robots are great at finding customers. You can create a CBO with 10 ad-sets targeting 10 different things, 5 creatives for each of the ad-sets and the robots will start optimizing on the first day to get you purchases before you’ve even spent $50. That’s great, isn’t it?
When Facebook’s AI gets mad at you though, its quite like Skynet from the Terminator. It tries to erase you and it goes to great lengths to do so. Let me explain that one.
What happens when you use a credit card on Facebook that was issued in your name but by a different country than the one you’re residing in? You’re accused of credit card theft of course. Then you go to great lengths to justify it but it doesn’t work. Then after a few days of efforts, you make it work. But doesn’t matter if you’ve made it work even, cause that’s strike # 1 and AI is going to be tougher with you.
What happens next? One of your ads is rejected for “circumventing Facebook’s advertising policies”. You appeal it, and the ad gets approved. Doesn’t matter though, cause that’s strike #2.
And just like that, before you know it, you lose you business manager. Because you as a person was the cause of trouble, you also lose your personal ad account. In addition you lose your ability to advertise on Facebook or add or remove anyone or anything in any business manager.
If this sounds bad, let me tell you what else happens.
Any pages that you have previously advertised on Facebook get penalized too including the one for this blog that you’re reading. It doesn’t matter if the advertising was done months ago, you still get the hammer. The page gets zero reach syndrome.
Oh Facebook, why does it always have to be this way? Am I always going to feel this way about you?