Toxicity, In Hindsight.

I knew a really really toxic person back when I was involved in running KoolMuzone, a Pakistani music blog. He did everything in his power to destroy my business including using illicit means just because he couldn’t see me do better. Everything that he did kept haunting me for years. But, in hindsight, he gave me 2 beautiful things in the process. I only realized that after my good friend and colleague Faizan Shoaib made me realize.

Firstly, he gave me a lot of knowledge. As I learnt more about the tactics that were used, I also learnt about the remedy as well as the defense. I became an over-all more experienced digital marketer. I pushed my limits and became a better version of myself. All companies should grow like that. E.g PayPal or Facebook are safe because hundreds of thousands of hackers & scammers have tried exploiting the loopholes. They only learnt the remedy as well as the defense to make a better version of their product afterwards.

Secondly, he eventually made me realize that the juice in my business is just not worth the squeeze. He made business so terrible for me, that I had to look for more viable business options with over-all better outlook. He helped me set on to do many businesses that I did afterwards which worked out much better for me.

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