{"id":2815,"date":"2020-05-26T20:00:00","date_gmt":"2020-05-26T15:00:00","guid":{"rendered":"http:\/\/hamad.blog\/?p=2815"},"modified":"2020-05-26T15:08:35","modified_gmt":"2020-05-26T10:08:35","slug":"the-20-budget-rule-for-facebook-ads","status":"publish","type":"post","link":"https:\/\/hamad.blog\/2020\/05\/26\/the-20-budget-rule-for-facebook-ads\/","title":{"rendered":"The 20% Budget Rule For Facebook Ads"},"content":{"rendered":"\n

If you’ve previously run Facebook ads, or have watched some of the content to learn to do so, you may know about the 20% rule. If you don’t, here is what it is; many people recommend to bump your budgets by 20% a day in order to scale your ads without ruining or reseting the optimization.<\/p>\n\n\n\n

This isn’t broscience as there’s a “last significant edit” column in the ads manager and any bump in budget greater than 50% triggers the last significant edit and resets the optimization. This is even more trouble-some for CBOs<\/a> which you often really want to scale as they have several ad-sets and audiences that are ready for larger budgets after you’ve proven your original thesis.<\/p>\n\n\n\n

Alex from GetNotissed<\/a> has worked a simple work around for CBO scaling which seems to work in most cases and I’ll explain that in a bit. The 20-50% budget raise without triggering reset is a guideline given directly by Facebook. However, the fact that we associated a time-window with it was how we perceived that guideline. In other words, you can do multiple 20% raises each second to reach your desired budget in a minute instead of doing 20% raise\/day.<\/p>\n\n\n\n

So you can go from spending $100 per day per CBO to $500 per day per CBO, without triggering a reset, in 1 minute instead of 9 days as long as you do multiple edits of 20% each. Be sure not to directly raise your budget from $100 to $500 which obviously will trigger the reset.<\/p>\n\n\n\n

In my personal test, the theory worked great but I’d still not advise making extreme budget raises using the 20% per second rule.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’ve previously run Facebook ads, or have watched some of the content to learn to do so, you may know about the 20% rule. If you don’t, here is what it is; many people recommend to bump your budgets by 20% a day in order to scale your ads without ruining or reseting the … Continue reading “The 20% Budget Rule For Facebook Ads”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[151],"tags":[335,336,81,22,377,36,285],"yoast_head":"\nThe 20% Budget Rule For Facebook Ads - Hamad Dar's Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hamad.blog\/2020\/05\/26\/the-20-budget-rule-for-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 20% Budget Rule For Facebook Ads - Hamad Dar's Blog\" \/>\n<meta property=\"og:description\" content=\"If you’ve previously run Facebook ads, or have watched some of the content to learn to do so, you may know about the 20% rule. 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