As mentioned earlier on this blog, my music blog Koolmuzone was started without a TLD in 2002. I received my first paycheck by 2004 but it wasn’t until 2009, that I bought my first .com domain.
I purchased Koolmuzone.com in January 2009. By the end of 2009, I had built some kind of traffic as well some kind of authority in the Pakistani music space; but I was still not making anything more than a pocket change. Part of the reason why that happened was because you didn’t really get paid anything for Pakistani traffic. People can relate to that even today. I mean if in 2020 you make significantly less on a Pakistani traffic compared to the US traffic, you can imagine how bad it was in 2009.
Ten months into my efforts to make this work, I still hadn’t generated more than $200. In October of 2009, Telenor announced a blogging competition. Bloggers were supposed to generate maximum outbound traffic from their blogs to Telenor Weblounge Portal. Because I had significant traffic, but no means to monetize, I placed Telenor banners on my blog (for free). A month later, Telenor published the stats and Koolmuzone had won the competition.
By November, I received a Blackberry Bold phone as a prize for the competition. After receiving it, I drove straight to blue area and sold it for $500 so I could use it to fund the future growth of my business.