In 2010, when I was focusing all my energies on a top 10 lists blog, I met someone on the internet who was very good with viral content creation. He lived in the bay area and ran many high volume sites.
While he didn’t really have any interest in wanting to work with me because he was doing quite well, he agreed to write a few posts for my blog on a rev-share basis because of our friendship. I assured him that I will make my best efforts to market the posts on digg and reddit but failed to get his articles viral. In the end, I ended up owing him some pocket-change with no way to pay the money to him because of unavailability of PayPal.
I was up and coming in the business, still trying to learn my way through it. I didn’t know many people. I had a friend who would receive PayPal payments for me in the UK, but he maintained no balance for me at that time and I didn’t receive any payments in the following weeks either.
While my friend didn’t really need the pocket-change, he did mention once or twice that there’s still nothing in his PayPal.
After I was let down by the likes of Western Union which didn’t allow sending money to anyone with a non-Pakistani name, I concluded that the most cost effective way of sending $15 to US is by shipping him a T-Shirt from the US and paying for it with my debit card.
I went to Threadless.com, and shipped him a cheesy T-Shirt.