Winning The Passive Wealth Generation Game With Blogs

When I first got involved in the digital space, my family was both supportive and skeptical. My father wanted me to go ahead, experiment and spend my time on this newfound hobby which he thought was productive. At the same time, my mother although also supportive, thought this was at best only a hobby. I was also occasionally reminded that this could be a great way to make an extra buck, but only that.

Over the long term, I have come to realization that internet is way more than extra buck. On the contrary, it is the greatest wealth generation tool ever made in the human history. Let me explain.

Just like any business, an online business also has customers or consumers. It also has some walk-in traffic and some footfall, often more than the physical counterpart. In fact I do not know of any physical business in the world with a potential footfall of 3 billion people. And just like any business, an online business is going to last for at least as long as you’re going to serve your customers, and sometimes even longer.

A few days ago, I posted a story about a failure that made me over $17,000 passively. Today, I wanted to give you another case study. In December of 2013, I published my last post on my music blog Koolmuzone. Over the past 6 years, Koolmuzone has continued to serve views day after day. In fact, yesterday it still served nearly 20% of the views that it served in Nov 2013 exactly 6 years ago. Which means the business could still potentially be earning 20% of the monthly revenue years after it was closed. And since closure, it has served content 15,785,164 times.

Koolmuzone Traffic Stats, Nov 2019

I can’t think of a better way of building wealth than years worth of free passive money and if you want to win this game, go ahead and make your first app, blog, Facebook page, vlog or website. Deploy it, fail or win, and let the passive number game be in your favor.

My Sweetest Failure Made Me $17,239.85

Everyone says it’s great to fail. They say if you don’t fail enough times, you stand no chance at succeeding. I agree with that. But this post isn’t about that. It’s about one particular failure. A blog that I abandoned. Yet, it netted me $17,239.85. Which by the way is not an arbitrary figure. I exported it from my bank statement to know exactly how sweet was my failure.

Sometime in 2010, I started a technology blog. I was supposed to write about jailbreaking iPhone, rooting Android and all the other crazy things that you can do with your phones. Except that I don’t do crazy things with my phones and I had no interest in writing in this area. I started it because I heard the CPMs (Revenue per 1000 ad impressions) in tech are great (and they were). I also started it because many of my friends and colleagues were doing great with their tech blogs. The blog was inspired by Taimur Asad‘s RedmondPie and Zawad Iftikhar‘s SegmentNext. Since it wasn’t something I was passionate about, despite a good start, I just didn’t have the patience to run it for the long haul.

Stats for RewriteTech since inception till date of publication

Personally I gave this blog about two weeks. Later I hired some writers and let them contribute content with no oversight by me but eventually stopped that too since I couldn’t see any growth. Over the past 9 years, I have passively generated $17,239.85 (average $160/mo) after costs from the leftover traffic that Google kept sending in small numbers. Like someone said, you miss 100% of the shots you don’t take. This post is about that. About taking a shot. Almost missing it. And still walking away with a pile of cash. Could it happen, if I didn’t take this shot? Will it happen, if you don’t take a shot?