34% Of The Global Internet Traffic During The Pandemic Is Just Streaming Videos

I read an interesting and surprising study published by Sandvine.

The trend is obvious that as more and more people stay at home they are consuming more video content than they have done before. What surprised me though was how big the trend is.

34% of the internet consumption is video streaming.

28% is Youtube & Netflix combined with Youtube alone being 16%.

Only 20% of the internet traffic is outside of video streaming, gaming and social networks.

We actually saw this work for our e-commerce stores too. We have started to see abnormally higher number of organic sales from YouTube videos of our ads that we had uploaded months and years ago.