Forbes is double-dipping in ad-revenue by publishing about Kylie Jenner. First they made the entire world read the headlines that Kylie is the world’s youngest self-made billionaire.
Months later they published that Kylie and her family lied about her billionaire status and that she is not yet a billionaire. Instead, she’s worth only 900 million.
I don’t know about you, but I see no difference in being a billionaire or being worth 900 million. If she’s worth 900 million, she will be a billionaire in 1 or 2 years.
Instead I thought of something else when I read the news. I thought that an instagram influencer is (nearly) worth a billion dollars. She’s built this empire using Instagram, a Shopify store, and by private labeling products.
I also thought that Facebook only paid a billion dollars for Instagram while today an Instagram influencer is worth a billion dollars.
I also thought about TikTok posting 17 billion dollars in revenue in 2019 and over 3 billion dollars in profits. And the fact that they have over 1.5 billion monthly active users, more than Instagram as well as Snapchat.
I thought about gaming influencers/streamers who are making tens of millions of dollars per month using Twitch, YouTube, etc.
I thought about influencer marketing. I thought about riding along the wave of a powerful platform such as TikTok.
And I thought how being early in riding that wave can make you a millionaire or even a billionaire.
I have known, met or spoken to 100s of influencers till date who were early in riding the wave on Digg, StumbleUpon, Reddit, Facebook, Instagram, Snap, TikTok etc. I know a large majority of them are worth at least hundreds of thousands of dollars.
If you saw a platform taking off, figured it early, and cringed instead of taking advantage, it was your loss and it will continue to be.