I’ll be honest. This isn’t my thought. It’s something I read somewhere and I couldn’t agree more.
The thing about zero is that it makes you imagine. You can think of all the possibilities. If your startup is doing ‘zero’ dollars in revenue, you can sell dreams to investors. But if it’s doing $1000 or $2000 or $5000 a month in revenue, the investors are going to see, assess and project you based on those numbers.
And so in a way, if you’re seeking to raise investment, zero can be better than doing a small amount of revenue. Which is unfair, right? But that’s the thing about ‘zero’. And it’s also why sometimes you see companies doing ‘zero’ raising arbitrarily wild amount of investments.