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Receiving Ad Delivery Penalty Due to Coronavirus

It should be no surprise to anyone that coronavirus has affected some of the global trade and specifically slowed down the e-commerce industry.

Since we were facing increasing difficulty to source and fulfil our orders, we had stopped advertising some of our stores by end of January where product sourcing had become difficult.

But even though we had stopped the ads, there were still shipping delays for the orders that we had already received. By last week, after a three week break, we had made alternate arrangements for our product sourcing and resumed partial advertising operations for the affected stores. However, today we received an advertising delivery penalization. This has caused us to stop ad-ops one more time.

Although our delivery rates received poor reviews and for obvious reasons, I’m still relieved that nearly 100% of the customers were happy with the product quality.

In the end, I’m not just an e-commerce seller, but many times also an e-commerce buyer. Since I expect to receive a certain quality of service as a buyer, I need to ensure the same as a seller too and when I fall short, with or without coronavirus, I’m not proud of it.