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How We Made ISI #1 Intelligence Agency In International Media

In 2010, a blog post was published on one of Socialoholic’s content websites titled top intelligence agencies in the world. The goal of the blog post was to initiate a marketing effort to honor the sacrifices made by the agency by trying to brand them as the #1 intelligence agency in the world. We genuinely believe that the rankings were done professionally with proper journalistic values after collecting & analyzing data, reading the literature & conducting a quantitative research.

Marketing

The content was then pushed on the social news websites by our team such as Digg & StumbleUpon. We performed Guerrilla Marketing tactics to create a unique, thought-provoking buzz. Since this was in the early days of the social networks with Facebook just emerging, and Whatsapp almost non existent, we honestly didn’t expect it spread like wild fire, but we are insanely proud that it did.

Coverage

It was picked up by all local news channels, print media such as The News, Express Tribune, international media (The Atlantic). There were hour-long shows hosted on local entertainment channels, including on Aag by Geo. It was picked up by ex-DG ISI, Lt. Gen Asad Durrani who took the message further, and also published it in a book The Spy Chronicles that he co-authored which was published in 2018.

Impact

On-site, the article was read over 1,234,475 times while the major impact happened off-site which we can not measure accurately. Our estimates suggest that the message was heard by over 85 million people. We have made these estimations by only including data from the known sources where we know it was published/broadcasted and by taking in account their estimated readership and audience at the time it was published or broadcasted. This doesn’t take in account, the discussions done in independent forums which we estimate further add about 10 million readers.

Authenticity

We published the content using a generic “Smashing Lists” website. The content was not published under a pseudonym but by the original name of the writer. The theme, over-all design, domain name didn’t imitate any popular publication. We created a genuine experience and maintained distance with fake-news and InfoWar tactics.

Responsible Journalism

Just 2 days ago, Vice Media unearthed a report of a shadowy Indian company that used 265 fake websites operated in 65 countries that mimicked news outlets by using similar names of popular publications like Times of Los Angeles, New York Morning Telegraph & Times of Pyongyang etc. The goal of these efforts is to confuse the user into thinking that the news that he’s reading is being published by a genuine trusted news agency. As per Vice, the larger goal of the campaign was to influence European lawmakers in favor of Indian interests in Kashmir.

We are proud of our efforts for publishing professionally researched content, using authentic distribution channels, and creating an over-all safe and genuine experience for the readers. This is the least we can do in the times when others resort to fake news to set the narrative for the readers.

Disclaimer: We are not affiliated with any organization or agency. This was an independent marketing effort for which we independently generated advertising revenue. We thank the writer of the post for her efforts.

Value Proposition of Bitcoin

Where does Bitcoin get its value from? It is an ever confusing question with no single correct answer because Bitcoin means different things to different people. Some say the scarce fixed supply which makes it rather rare to own is what gives it value. Some say the value comes from the event of halving of mining reward every 4 years making it even harder to obtain. And then there is bitcoin mining cost incurred due to computational power and electricity bills to keep the bitcoin network secure, which sets the floor selling price for the trading market. The average cost to mine 1 bitcoin at the time of this writing is $5,200. I think the value comes from all of above, and more.

In 2013, we had a large scale influencer marketing business running. We worked with 300 influencers and used their social media’s influence to drive traffic to content websites and e-commerce stores. The problem was it was difficult to run this business from Pakistan. Influencers were spread in different parts of the world. We had to make weekly payments (300 x 4 = 1200 transactions a month) to stay competitive in business and the banking infrastructure in Pakistan wasn’t just easy to run this kind of business at least in an automated manner.

While speaking of these issues at a conference in Mountain View, CA , I got advised by someone who had come from Germany to attend the conference. He asked me why do I not use Bitcoin to solve this payment crisis. That was the first time I heard of Bitcoin and had no clue what it meant. After looking it up on Google, I was blown away by the value this new invention offered.

Although we never used Bitcoin to solve that payment crisis, it made me believe that the value of Bitcoin also comes from utility like the one mentioned above. It solves a problem and that’s also Bitcoin’s value proposition.

Will Bitcoin trade above $100,000? I think so. Can I be wrong about this? Absolutely. I think there is a higher chance of me being wrong than right. Despite that, it still makes it an interesting risk/reward play.

Update: Here’s an analysis on Bitcoin price action by the very friend who first introduced me to it

Disclaimer: This is not an investment advice and should not be taken as one. I accept no responsibility for any loss, damage, cost or expense incurred by you as a result of any error, omission or misrepresentation on this site.

How We Accidentally Got Into Flipping Domains, And Made $15K Per Piece

Starting 2011, our publishing company Socialoholic launched a large number of content websites mainly concerning humor and entertainment verticals. Most websites were social media driven with traffic from Digg, StumbleUpon, Reddit, Facebook & Pinterest.

A lot of our websites eventually became throwaway domains as the social media hype died down on them. We pulled off the plug and stopped editorial operations. The websites had served their purpose. We had already generated revenue and we weren’t thinking anything long term with them.

As we had previously monetized all of these websites, they had one common feature: all our throwaway domains were approved by some of the top ad networks, DSPs and RTB platforms and there was a buyer looking just for that.

The buyer was in the content arbitrage business which basically means that his core business was acquiring traffic on his content websites by the means of advertising. He would then display ads on his content websites in order to earn revenue. He was spending hundreds of thousands of dollars a day in traffic acquisition and needed instant access to domains with top quality advertisers. As part of the agreement, no other assets including content, ad accounts or anything other than the domain was sold.

This was a perfect opportunity to sell something to someone at any price we found reasonable and we seized it. A lot of success eventually comes from being in the right network and knowing the right people at the right time. It is how we accidentally got into selling throwaway domains, and made $15,000 per piece.

We are under an NDA with the buyer and can neither disclose domain names nor his identity.

Integrity Vs Intellect

As part of angel investing, I get to meet many interesting entrepreneurs. My general investment mantra is that I need to understand the line of work, I need to have some sort of experience in it and the founders that I’m investing in offer talent which is miles ahead of our own team, of course.

If they have shown the ability to execute that business before and failed for whatever circumstances, that’s even better. I try to help them avoid the circumstances and let them execute the business again. I have had some sort of success with this strategy so far and I have been able to meet my investment goals with it.

In addition, one important quality that all founders should have is integrity. Lack of integrity, even if only outside the work, is a stage set for disaster. As a general rule, I would avoid investment in a team with lack of integrity even if they fit all other investing criteria making integrity a more attractive attribute over intellect.

Financial Freedom & Spreadsheets

I have met few people who are financially literate and do not use spreadsheets frequently both in their personal and professional lives. I love spreadsheets and use them to track my day to day expenses, taxes, donations and just about everything.

Just as you can’t run a business without tracking revenue, costs and making projections, I feel it’s reckless not to do the same in your personal life. Because in the end the fundamentals of money are the same. If the expense is higher than the revenue, whether its business or your personal life, the result will be the same.

I recommend everyone to create spreadsheets for their household expenses. This will help you project what your annual spending is going to be like. Once you have your annual expense projection, you can set your income goals accordingly. You can plan savings, project wealth generation and eventually plan retirement. It all starts with a spreadsheet.

My monthly expense sheet layout is very basic and does the job for me.

Financial freedom is often misunderstood as people equate it to really high salaries. Most middle class people who start working by 25 can retire by the latest at 40. I’m not kidding. It is the only truth I know, and without any generalization. For now, how about you simply track and ensure that you’re earning more and spending less and once you’ve done that, you can head over to MMM to learn how the rest works.

My Sweetest Failure Made Me $17,239.85

Everyone says it’s great to fail. They say if you don’t fail enough times, you stand no chance at succeeding. I agree with that. But this post isn’t about that. It’s about one particular failure. A blog that I abandoned. Yet, it netted me $17,239.85. Which by the way is not an arbitrary figure. I exported it from my bank statement to know exactly how sweet was my failure.

Sometime in 2010, I started a technology blog. I was supposed to write about jailbreaking iPhone, rooting Android and all the other crazy things that you can do with your phones. Except that I don’t do crazy things with my phones and I had no interest in writing in this area. I started it because I heard the CPMs (Revenue per 1000 ad impressions) in tech are great (and they were). I also started it because many of my friends and colleagues were doing great with their tech blogs. The blog was inspired by Taimur Asad‘s RedmondPie and Zawad Iftikhar‘s SegmentNext. Since it wasn’t something I was passionate about, despite a good start, I just didn’t have the patience to run it for the long haul.

Stats for RewriteTech since inception till date of publication

Personally I gave this blog about two weeks. Later I hired some writers and let them contribute content with no oversight by me but eventually stopped that too since I couldn’t see any growth. Over the past 9 years, I have passively generated $17,239.85 (average $160/mo) after costs from the leftover traffic that Google kept sending in small numbers. Like someone said, you miss 100% of the shots you don’t take. This post is about that. About taking a shot. Almost missing it. And still walking away with a pile of cash. Could it happen, if I didn’t take this shot? Will it happen, if you don’t take a shot?

Seizing the Opportunity

Opportunities are everywhere. Literally everywhere. You come across them hundreds of times everyday but you often ignore them, or you misread them, or you just can’t see them hidden in plain sight. Some people have the ability to see them very often. This in my opinion is the single biggest differentiator between entrepreneurs and those who are not. Let me give you an example.

In 2012, we considered expanding our marketing business beyond the scope of just promoting our own products. We looked into client servicing (hated it and never did it again). But we learnt a great deal from it. Since one of my businesses at that time was a Pakistani music blog, naturally the first customer for our marketing agency was a band.

They were going to pay us X amount of money for growing their Facebook page, adding organic and authentic views to their youtube videos, and overall assistance with their new song launch. After we had concluded the agreement, they mentioned to us that they are also going to spend Y amount of budget on a radio channel in Pakistan who would play the song a certain number of times in the next month. On hearing this, my co-founder, Saad Bassi, saw an opportunity and seized it. We took all of the budget that they were going to spend on radio, hired a full time resource whose job was to call many hours everyday to all the radio stations in Pakistan. In the end, their song played more frequently than it would have had happened with paid advertising. Not just that, it played on more number of channels increasing their unique reach. They incurred lesser cost and our company made a profit after paying for the resource.

It is one of the many examples of how the world presents you opportunities and how you can seize them.

Distributed Companies

I love distributed companies. It hasn’t been a tough challenge for me running one thus far since I’ve never had more than 10 employees at any point in the lifetime of my business. Although we’ve worked with over 200 collaborators and partners concurrently but we were able to manage that just fine.

One of the companies that has proven how far a distributed company can go is Automattic. They are the team behind WordPress, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Crowdsignal, Cloudup, Tumblr, and more. They have more than a thousand employees. It’s a remarkable company to say the least.

I’d list below the top 3 reasons why I love and believe in distributed companies.

Better Talent Pool

You are not restricted by country while trying to find talent for your company. Most companies are restricted by cities. You’re often missing out on better talent pool, sometimes even paying a higher wage to lesser talented workforce since a better alternate lives in Vietnam or Ukraine. Not only would they cost less, the quality of work will be way superior.

Lower Costs

On top of money saved in wages, there are much bigger costs that you can avoid. You wouldn’t need to rent office space, spend on furnishing, security and many other associated costs of maintaining a workspace. Although, setting up a workplace can be cheaper in Pakistan compared to many other parts of the world, it can still cause a significant damage to the company’s finances. For example, we have saved over $120,000 USD ($1000 x 12 x 10) over the period of 10 years only in rentals by running a distributed company.

No Ties

Both the founders and the employees have the freedom to move around, be anywhere in the world at any point in time with no ties to any geolocation. This has a huge impact on a work-life balance as well as happiness index of the team.

Please let me know in the comments if you think traditional companies are still a better choice than distributed companies.

Squeezing The Juice

I’m incredibly proud of the fact that I’ve never raised any amount of money and was able to build a sustainable, highly profitable large scale business that was self funded. As mentioned earlier, I started my online business with free domain and hosting. Although I regret not upgrading to a paid plan sooner, I’m still very proud that I’ve injected ZERO Dollars in to the business from outside funding till this date.

After I generated a few hundred dollars on free domain and hosting plan, I was able to buy a domain and a shared hosting plan with that money. I was able to sustain my business on shared hosting for about a year but eventually had to move to a Virtual Private Server to provide consistent uptime and faster load times.

Moving to a VPS was very tricky for me. My website had a large amount of Pakistani audience which generated very little revenue and required a larger server so I didn’t have a lot of budget for my VPS without hurting my positive cashflow. In the end, I had to make a decision that I wasn’t very happy with but couldn’t avoid. I had to rent an unmanaged VPS. For those who don’t know what that means, I was given a machine somewhere in US with no Operating System on it. I had to set up the server from scratch remotely and I had absolutely zero knowledge on how to do it. Since I was tight on budget I had to learn how to do it on Google.

In the end, I was finally able to set the server myself after 4 days of work. This opened new opportunities for me as I had finally learnt a new skill which I offered as a service to everyone I knew who paid twice the money for a managed hosting plan. I moved them to unmanaged hosting, managed it for them and charged them a one time fee of $50 instead of $50 a month that they were already paying. This not only helped me save recurring costs in on my own business but also provided me with a few hundred dollars quick capital that I could inject in my actual business.

When you’re bootstrapping, you’ve to find innovative methods, often outside of the main product or service your business is selling, to generate cash flow so the business can continue to get funded.

Proof of Concept

Having figured out the monetization aspect of digital publishing very early in my life, I should have done well soon after I discovered it but that didn’t happen. For the next many years since 2004, all I did was make pocket change every few months. In hindsight, I think here’s what happened.

It wasn’t until 2009 that I realized the true potential of the internet and what the internet economy was going to be like in the future. You see, until that time I hadn’t met or known or heard of anyone in Pakistan who had made a full-time career (or even pocket change) by running his business exclusively on the internet. It was January of 2009 when I finally read a report about a couple of teenagers in Pakistan making north of $5000 a month by writing blogs. After reverse engineering those blogs, I had finally learnt that it is possible to scale my business beyond $20 per quarter. All I needed was a proof of concept.

My other big mistake was not moving early on to a paid domain and hosting plan after I had received my first check. It was only after I studied their blogs, I realized the importance of having a proper Top Level Domain in order to run a full time internet business, without which my websites were as good as they are on the dark web where you could only access a website by knowing the exact URL. All these years, I had completely missed out on understanding that without having my websites ranking in search engines which wasn’t possible without a TLD, I was never going to be able to drive enough audience to consider this a career. Without having a proper TLD, I was never going to have serious ad networks like Adsense approve me.

Six days after the proof of concept, I bought my first .com domain.