My “BBC X SmashingLists” Moment

In 2010, I received an email from BBC about a possible collaboration with my blog SmashingLists. My blog was uniquely positioned in the industry as far as the branding was concerned because it frequently made it to the then front-page of the internet; Digg’s frontpage. Because of that, I started to receive brand inquiries that were way above my pay-scale.

BBC had just launched BBC Earth and were looking for partners for distribution of their content to get visibility. They got in touch so I could publish their stories on my blog as they didn’t have a blog at that time and were just looking for ways to build their brand.

They were hoping that I would then push this story on Digg and get their brand eye-balls.

Guess what did I bill them for this?

Nothing. Yeap. I thought that I’m getting free content from BBC and that probably is great in itself.

I also completely failed to capitalize my future relationship with them.

This is what happens when you give influence to a Pakistani boy who has no idea whatsoever about the billing structure of the west and is happy to take home; nothing.

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