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Riding Along The Wave

Forbes is double-dipping in ad-revenue by publishing about Kylie Jenner. First they made the entire world read the headlines that Kylie is the world’s youngest self-made billionaire.

Months later they published that Kylie and her family lied about her billionaire status and that she is not yet a billionaire. Instead, she’s worth only 900 million.

I don’t know about you, but I see no difference in being a billionaire or being worth 900 million. If she’s worth 900 million, she will be a billionaire in 1 or 2 years.

Instead I thought of something else when I read the news. I thought that an instagram influencer is (nearly) worth a billion dollars. She’s built this empire using Instagram, a Shopify store, and by private labeling products.

I also thought that Facebook only paid a billion dollars for Instagram while today an Instagram influencer is worth a billion dollars.

I also thought about TikTok posting 17 billion dollars in revenue in 2019 and over 3 billion dollars in profits. And the fact that they have over 1.5 billion monthly active users, more than Instagram as well as Snapchat.

I thought about gaming influencers/streamers who are making tens of millions of dollars per month using Twitch, YouTube, etc.

I thought about influencer marketing. I thought about riding along the wave of a powerful platform such as TikTok.

And I thought how being early in riding that wave can make you a millionaire or even a billionaire.

I have known, met or spoken to 100s of influencers till date who were early in riding the wave on Digg, StumbleUpon, Reddit, Facebook, Instagram, Snap, TikTok etc. I know a large majority of them are worth at least hundreds of thousands of dollars.

If you saw a platform taking off, figured it early, and cringed instead of taking advantage, it was your loss and it will continue to be.

2 thoughts on “Riding Along The Wave”

  1. Thanks for another informative blog post. I am an avid reader of your blog and love different ideas shared every day.

    How could one take advantage of TikTok if he/she doesn’t want to be the face on the app?

    1. Although for real-influence, engagement and connection, original content is preferred, but it is not uncommon to do niche-accounts or fan-accounts using content from Instagram etc. I know someone who does TikTok celeb fan accounts and use the content from Instagram as TikTok isn’t going after unoriginal content (Yet).

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