For the past 21 days, I was working on one of our kitchen related e-commerce stores despite that the economics weren’t working in my favor. I usually know much sooner when to scale and when to drop but I hung around with this one longer for only one reason: I knew this could scale really really well. The caveat was, I couldn’t scale it profitably and so I spent 3 weeks trying to turn it around. I can launch 7 new stores in this time-frame.
Yesterday, a video popped up in my email inbox. Garry is a really smart guy and has experience working with and assisting hundreds of startups. The video was relevant to me and it was about timeboxing. You only have finite number of tries. Don’t waste them.
I’ve stopped chasing that store now.
Here’s the video