Seizing the Opportunity

Opportunities are everywhere. Literally everywhere. You come across them hundreds of times everyday but you often ignore them, or you misread them, or you just can’t see them hidden in plain sight. Some people have the ability to see them very often. This in my opinion is the single biggest differentiator between entrepreneurs and those who are not. Let me give you an example.

In 2012, we considered expanding our marketing business beyond the scope of just promoting our own products. We looked into client servicing (hated it and never did it again). But we learnt a great deal from it. Since one of my businesses at that time was a Pakistani music blog, naturally the first customer for our marketing agency was a band.

They were going to pay us X amount of money for growing their Facebook page, adding organic and authentic views to their youtube videos, and overall assistance with their new song launch. After we had concluded the agreement, they mentioned to us that they are also going to spend Y amount of budget on a radio channel in Pakistan who would play the song a certain number of times in the next month. On hearing this, my co-founder, Saad Bassi, saw an opportunity and seized it. We took all of the budget that they were going to spend on radio, hired a full time resource whose job was to call many hours everyday to all the radio stations in Pakistan. In the end, their song played more frequently than it would have had happened with paid advertising. Not just that, it played on more number of channels increasing their unique reach. They incurred lesser cost and our company made a profit after paying for the resource.

It is one of the many examples of how the world presents you opportunities and how you can seize them.

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